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Meat Marketing
We have undertaken a wide
range of strategic, policy and business planning assignments in the meat sector,
including:
- Meat Exports
A study for the SDA to develop an overall strategy for export on behalf of the
Scottish meat industry; being conducted in collaboration with the Meat & Livestock
Commission's export marketing division. Resulted in the establishment of Scotmex which has
been a major success in increasing exports. Followed up by development of Export Marketing
Plans under the Scotmex ICS scheme and also by in-company export workshops.
- Scotmex Evaluation
Appraisal for Scottish Enterprise into the quantitative and qualitative
performance of Scotmex in its first three years. Concluded that it has been a major
success in respect of all its Performance Measures and suggested means of sustaining this
progress.
- Pigmeat
Major study for Ulster pig industry aimed at increasing pork consumption and
improved bacon/ham product performance Vs imported supplies.
- Highland &
Islands Enterprise
Review of small abattoir sector and development of viable strategies for their
future and for justifiable public financial support.
- MLC Economic
Services
Development of a marketing plan to maximise the value of the MLC's economic
services and publications.
- Niche Meat
A number of studies into specialist meats such as venison and goat meat.
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Livestock Marketing
- NIFDA
Major study for Northern Ireland Food & Drink Association (NIFDA) on
potential for major new initiative to make NI meat, dairy and poultry products distinct
from all others via Livestock Chain Management and a holistic approach to Quality
Assurance throughout the food chain.
- Livestock
Integration
An investigation of the commercial potential for integrating beef and sheep
production with meat processing. A major study for Food From Britain to investigate the
potential for increased primary producer returns via integration, in some form, with the
processing sector.
- Angora goats &
Mohair
Report for British Angora Goat Society on the commercial viability of angora goat
farming in the UK and how mohair should be marketed from farm to fibre processors.
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Biotechnology and Technology
Transfer
- Institute of Food
Research
Commercial representation of the IFR with the aim of dramatically increasing
industrial funding, ensuring a proper response to the Technology Foresight policy and a
real culture of Technology Interaction.
- BBSRC (AFRC)
Detailed review of Institute Commercial Units in respect of external income and
technology interactions including transfer.
- EEC
Two major case studies for SAST unit in DG XII (R&D) on policies for
accelerating the uptake of biotechnology in agriculture; one in all aspects of Animal
Production and the other relating to Plant Breeding Technology, speed and precision
- National Biotech
Agency
Commercial appraisal of animal biotech development portfolio.
- AFLP Technology
Evaluate potential animal applications for this novel, proprietary technology
which has arisen within Dutch plant biotechnology company.
- Micropropagation
Commercial appraisal of a specific micropropagation technique with emphasis on
scale-up economics, critical production variables, principal markets, value in use and so
forth.
- Food Industry
Technology
In association with Managing Resources Ltd, an investigation into best technology
practice in the food industry and opportunities for improved competitiveness in Grampian
Region via application of latest technology.
- Commercial
Opportunities in Biotechnology
Preparation of a publication for the DTI's Biotechnology Unit outlining specific
commercial opportunities - written in business language for businessmen.
- Genetic Engineering
of Farm livestock
Review of the commercial opportunity of privatising the AFRC's Animal Research
Station. This resulted in the formation of Animal Biotechnology Cambridge Ltd which is a
major new force in commercialising the new technology associated with the genetic
engineering of farm livestock.
- European Vegetable
Market
Variety Improvement. Major survey of the European market for a particular
vegetable from farm gate to retailer/processor for a large biotechnology company
interested in using genetic manipulation techniques.
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Horticulture
- Fresh/Cut Produce
A study for Lincs TEC and Spalding District Council to assess the technology
needs of Lincolnshire food companies resulting a specific plan for the development of a
Technology Centre to support the rapidly developing Fresh/Cut Produce sector that is a
strategic sector in the county.
- Potato Agronomy
Appraisal of the potential to establish a Potato Agronomy centre to enhance
Technology Transfer dramatically.
- Barras Heath market
Commercial appraisal of this wholesale produce market and a plan for the future.
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Animal Health
- Pig Health R&D
Study
Major review of the UK requirements for Pig Health R&D in order to maintain
and improve competitive position of the industry against increasing health threats and
risks. Carried out for MLC and an industry group including, NFU, BPA, PVS, PHCA and PDEF.
- Aujeszky's Disease
Chief Executive of East Riding Aujeszky's Eradication Group. Produced report on
feasibility of, and economic justification for, eradication of Aujeszky's via slaughter of
infected herds. Played major role in persuading MAFF to reconsider policy - lobbied behind
scenes at senior level and by major publicity and pressure campaign. The outcome was new
legislation to eradicate via a slaughter policy - passed within 7 months.
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MAFF Marketing Development Scheme
"To assist the
transition to a more market-oriented agriculture and horticulture industry by encouraging
and assisting producers to develop effective marketing structures which will enable them
to achieve secure and profitable outlets for their produce at home and abroad."
PMS is one of the principal
consultancies conducting Feasibility Studies under this scheme. These include:
- National Trust
A study to evaluate the opportunity to endorse meat from the Lake District with
the National Trust brand.
- Meadowvalley
Livestock Ltd
A Feasibility Study to establish the strategic priorities for one of the largest
mixed livestock marketing groups in the UK.
- Warwickshire Quality
Calves Ltd
A Business Plan for substantial future growth and development.
- Welsh Primestock
A major Feasibility Study to develop a Joint Venture approach, including other
private sector partners, for the direct marketing of Welsh lambs on a major scale.
- Anglo Beef
Processors Lt
Two studies (one beef and one lamb) to develop ABP's partnership schemes relating
to the production of added-value beef and lamb, on behalf of a major UK retailer.
- UPB Porcofram, Pig
Marketing Divisio
Development of strategic business plan for the core division of UPB Porcofram and
the integration of the recent merging of MAPP's interests into the company.
- Scott Country Lamb
Ltd
Development plan for a major lamb & beef marketing group based in the
Scottish borders. Proposals involved radical reapraisal of operations and very substantial
expansion based on meeting exacting customer demand.
- Goatmeat Producers
(Scotland) Ltd
Marketing Plan to maximise meat income for goat producers in Scotland.
Introduction of frozen and fresh product to a major multiple retailer, after extensive
trialling, was achieved, at a substantial premium over previous outlets.
- British Deer Farmers
Association
Business Development Plan to double the farmed venison market in 5 years and to
ensure the BDFA has the right resources and services, especially Quality Assurance and
differentiation, to meet such growth.
- Meatgold
Plan to develop Integrated Beef Marketing operation, controlling all inputs from
the calf to the abattoir, into a major UK business.
- NOVENCO
A Joint Venture to bring together the two major farmed venison businesses in the
UK to create critical mass, economy of scale and an assured raw material supply via a
livestock sourcing scheme.
- Meadow Premier
A JV to bring together the interests of Meadow Valley, Warwickshire calves and
MSF in respect of Beef Chain integrity to meet specific market needs in the wake of BSE
and other customer/consumer demands.
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Initiative on Food Marketing /
MAFF
A major study for IFM/MAFF
into the value of improved producer marketing and, particularly, the value of increased
collaboration to the food chain as a whole.
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Benchmarking
PMS has developed a range
of Business Comparisons under its Prime NumbersTM service. These include:
- Compound
Intelligence
Comparison of sales and raw material performance on a monthly basis for a closed
user group.
- Feed Production
Costs
Comparative costs of single and multi-species mills, modern vs old plants with
emphasis on fixed and variable cost distinction and on capacity utilisation effect.
- UKASTA
Development of a range of Benchmarking Services for UKASTA including People
Productivity, Arable Transaction Costs and Seed Production Costs. This service is set to
be expanded significantly as a result of winning support under the DTI’s Sector
Challenge.
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